…or, why annoy your audience?
I like music. In America, you might as well say, “I like breathing,” or, “eating – that’s a nice way to get food into my body.” However, I’m not a huge concert-goer.
So why is it that Ticketmaster decides to annoy me by automatically signing me up for e-mails I don’t want in the rare instances I buy a ticket? I try to keep my inbox as a safe haven for friends, business colleagues, and school. Commercial e-mail? Mostly, I just don’t want it.
It gets worse. I’m at that threshold age where the eyes are not what they used to be. So, scrolling to the bottom of a Ticketmaster e-mail to find that their unsubscribe link is embedded in a big wad of baby blue text on a dark blue background? That’s just mean.